![Joe Lycett on Twitter: "It's clear that @HUGOBOSS HATES people using their name. Unfortunately for them this week I legally changed my name by deed poll and I am now officially known Joe Lycett on Twitter: "It's clear that @HUGOBOSS HATES people using their name. Unfortunately for them this week I legally changed my name by deed poll and I am now officially known](https://pbs.twimg.com/media/ESCGx5yWsAEfhQy.jpg:large)
Joe Lycett on Twitter: "It's clear that @HUGOBOSS HATES people using their name. Unfortunately for them this week I legally changed my name by deed poll and I am now officially known
![Comedian Joe Lycett Changed His Name Legally to Hugo Boss to Protest Against There Abuse of Copyrighting Laws | Protest Meme on ME.ME Comedian Joe Lycett Changed His Name Legally to Hugo Boss to Protest Against There Abuse of Copyrighting Laws | Protest Meme on ME.ME](https://pics.me.me/thumb_comedian-joe-lycett-changed-his-name-legally-to-hugo-boss-70145267.png)
Comedian Joe Lycett Changed His Name Legally to Hugo Boss to Protest Against There Abuse of Copyrighting Laws | Protest Meme on ME.ME
![Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News](https://e3.365dm.com/20/03/1600x900/skynews-joe-lycett-hugo-boss_4936038.jpg?20200301222119)
Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News
![Joe Lycett protest: British comedian Joe Lycett changes name to Hugo Boss as a sign of protest - The Economic Times Joe Lycett protest: British comedian Joe Lycett changes name to Hugo Boss as a sign of protest - The Economic Times](https://img.etimg.com/thumb/msid-74443061,width-650,imgsize-563120,,resizemode-4,quality-100/joe-lycett-also-posted-a-picture-with-his-new-name-on-his-identification-card-.jpg)
Joe Lycett protest: British comedian Joe Lycett changes name to Hugo Boss as a sign of protest - The Economic Times
![Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses - CNN Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses - CNN](https://dynaimage.cdn.cnn.com/cnn/c_fill,g_auto,w_1200,h_675,ar_16:9/https%3A%2F%2Fcdn.cnn.com%2Fcnnnext%2Fdam%2Fassets%2F200302124308-joe-lycett-file-restricted.jpg)
Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses - CNN
![Joe Lycett on Twitter: "I am pleased to announce that I will be launching a brand new product as Hugo Boss. All will be revealed on the new series of #GotYourBack on @ Joe Lycett on Twitter: "I am pleased to announce that I will be launching a brand new product as Hugo Boss. All will be revealed on the new series of #GotYourBack on @](https://pbs.twimg.com/media/ESMBjSvWkAA4PN-.jpg)